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SoftLayer Sponsors eMazing Guitar Hero 3 Competition

Dallas—Jul. 19, 2010

SoftLayer, the on-demand data center provider, is sponsoring a Guitar Hero 3 competition produced by eMazing Gaming, LLC, at the Wildflower! Music and Art Festival in Richardson, TX, May 16-18. 60,000 festival attendees will have the opportunity to play and watch as competitors vie for a trip to Rocklahoma, a 4-day rock concert that will feature many of the artists featured in the Guitar Hero 3 game.

"We are glad to sponsor the competition at WildFlower. Gaming is part of SoftLayer’s DNA," said George Karidis, SoftLayer Chief Strategy Officer. "The technology and services we provide are ideal for powering the growing online gaming industry. It’s thrilling to see how each new generation of Internet-enabled game, from Guitar Hero 3 to World of Warcraft, is connecting people around the world in all new ways."

SoftLayer’s sponsorship of the eMazing event grew out of an ongoing relationship between the companies. SoftLayer is the provider behind eMazing’s GamersZone, the online hub for all its tournaments and activities. "There is no better solution for us than SoftLayer, with their commitment to providing the best performance and control,” said James Tyler, eMazing Chief Executive Officer. “We look forward to seeing where and how our partnership will grow."

Based in Dallas, eMazing produces interactive game competitions that are staged online and at events across the country. The company began as an e-sports franchise before evolving to organize the same kinds of tournaments that it was competing in, with a vision of enabling more people to enjoy the convergence of traditional and interactive entertainment.

The Wildflower! Guitar Hero 3 event is just one event in eMazing’s complete Guitar Hero 3 tournament. Players can compete online or in person at similar events in multiple states. Eight players will progress to the Central Region Finals at the Rocklahoma event, where the two best players will progress to the U.S. finals.

Would-be rock stars can register for the event online at

About SoftLayer Technologies

Headquartered in Dallas, SoftLayer is the innovation leader in Cloud, Dedicated, and Managed Hosting, and the largest private hosting company in the world. SoftLayer provides cloud, dedicated, and seamlessly integrated computing environments, with world-class data centers in Dallas, Houston, San Jose, Seattle, and Washington D.C., and network Points of Presence nationwide. The company integrates and automates all elements of its platform, empowering enterprises of any size with complete control, security, scalability, and ease-of-management via a leading Customer Portal and Open API. For more information, please visit or call 866.398.7638.