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SoftLayer Selected as a 2012 Red Herring Top 100 Americas Winner

Award Recognizes Technologies' Most Innovative, Unique, and Promising Companies

Dallas—May. 29, 2012

Santa Monica, CA – May 29, 2012 – SoftLayer® Technologies, a leading provider of global cloud infrastructure, announced today it has been selected as one of the winners of the Red Herring's Top 100 North America Tech Award. Red Herring announced its Top 100 Americas Award at an event in Santa Monica this week in recognition of the leading private companies across North America, and celebrated these startups' innovation and technologies across their respective industries.

“This award is a significant milestone for SoftLayer which helps validate our technology vision while acknowledging all the hard work that has gone into making us an industry leader,” said Nathan Day, Chief Scientist for SoftLayer. “Our success is predicated on how we pioneered a cloud computing model that provides users with capacity on demand, consumption-based pricing and self-service IT provisioning through a high-speed, global network with very low latency. We are honored to be part of this distinguished list and look forward to participating in Red Herring’s Global 100.”

Red Herring’s Top 100 Americas list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, and eBay would change the way we live and work.

“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the Top 100 Winners. We believe SoftLayer embodies the vision, drive and innovation that define a successful entrepreneurial venture. SoftLayer should be proud of its accomplishment, as the competition was very strong.”

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Americas.

SoftLayer, an IBM Company

SoftLayer, an IBM Company, operates a global cloud infrastructure platform built for Internet scale. With 100,000 devices under management, 13 data centers in the United States, Asia, and Europe and a global footprint of network points of presence, SoftLayer provides Infrastructure-as-a-Service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer’s modular architecture provides unparalleled performance and control, with a full-featured API and sophisticated automation controlling a flexible unified platform that seamlessly spans physical and virtual devices, and a worldwide network for secure, low-latency communications. For more information, please visit