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SoftLayer Customer Exchange Accelerates Web 2.0 Applications

Dallas—Jul. 16, 2010

SoftLayer Technologies has announced the launch of the customer exchange - a private meet-me-room that enables Web 2.0 companies a place to meet and exchange data securely at gigabit speeds. "Unlike flat, insecure, private networks offered by most hosting companies, every server from SoftLayer is deployed with a dedicated private connection into the customer exchange," said Lance Crosby, President and CEO of SoftLayer.

Similar to bandwidth peering points where packets are exchanged, the SoftLayer customer exchange allows companies to interconnect and exchange data in a secure environment. "The Web 2.0 movement is all about convenience and usability for the end user," he said. "With the industry's only network-within-a-network topology, we have the capabilities and resources to facilitate mash-ups, cross site interaction, and high volume data transfer between sites while remaining focused on the end user experience."

According to Mr. Crosby, the fundamental design and functionality of the SoftLayer private network caters to Web 2.0 companies and allows these customers to control interactions between private networks quickly and easily. "Customers can pick and choose who they want to connect to on the private exchange with a click of the mouse," said Mr. Crosby. "We are empowering businesses to interact quickly, safely, and at a very low cost because the customer exchange is standard and delivers unlimited bandwidth between users."

With the hosting industry placing more focus on Web 2.0, hosting companies continue to search for methods to meet customer needs and expectations. "Companies seeking to capitalize on the Web 2.0 movement certainly can't facilitate Web 2.0 if they don't incorporate it into their own infrastructure and planning," concluded Mr. Crosby. "That's where we come in."

About SoftLayer Technologies

Headquartered in Dallas, SoftLayer is the innovation leader in Cloud, Dedicated, and Managed Hosting, and the largest private hosting company in the world. SoftLayer provides cloud, dedicated, and seamlessly integrated computing environments, with world-class data centers in Dallas, Houston, San Jose, Seattle, and Washington D.C., and network Points of Presence nationwide. The company integrates and automates all elements of its platform, empowering enterprises of any size with complete control, security, scalability, and ease-of-management via a leading Customer Portal and Open API. For more information, please visit or call 866.398.7638.