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SoftLayer and RightScale Partnership Speeds Customers' Time to Market

Integration of SoftLayer's Global Infrastructure and RightScale Cloud Management Simplify Cloud Deployments and Support Unsurpassed Auto-Scaling

Dallas—Apr. 23, 2012

SoftLayer Technologies, a leading provider of global cloud infrastructure, and RightScale, Inc, the leader in cloud computing management, have partnered to provide unmatched scalability and automation solutions that allow internet-centric companies to speed their time to market. Companies such as social gaming developer Broken Bulb Game Studios are able to use SoftLayer’s public and private cloud infrastructure with RightScale cloud management to easily deploy, automate and manage their computing workloads across the globe.

“Our business is growing dramatically as we launch new games on Facebook and mobile platforms,” said Robert Nelson, CEO at Broken Bulb Game Studios, which is the developer of games such as My Town, Braaains, Ninja Warz and Miscrits. “The combination of RightScale and SoftLayer has made our cloud environment more robust and simplified our deployment process, enabling us to automatically scale to meet customer demands. With this solution, we have lowered our costs and increased our redundancies allowing us to quickly react to massive influxes of new traffic as our games spread extremely rapidly to new players.”

The partnership between RightScale and SoftLayer offers a solution that is ideal for all types of web savvy companies that need to easily scale IT resources to meet the toughest workloads or steepest Internet traffic demands. This helps enable users to rapidly rollout new web-based services, applications and games through a flexible consumptive monthly billing cycle.

Companies are able to choose and deploy workloads on SoftLayer’s global cloud infrastructure, which spans 13 data centers in the United States, Europe and Asia, with RightScale cloud management. RightScale increases IT efficiency by enabling faster cloud on-boarding and greater automation with pre-built ServerTemplates™, as well as access to the RightScale MultiCloud Marketplace for ready-to-run, customizable templates, scripts and architectures from RightScale and its partners.

“Being able to achieve a faster time to market and scale rapidly is critical for companies to succeed in today’s business environment,” said Bailey Caldwell, Vice President of Business Development at RightScale. “SoftLayer understands these needs, and has built a world-class global infrastructure that delivers flexibility and scalability. We’re thrilled about this partnership and we’re already seeing great synergy with SoftLayer cloud solutions managed with RightScale cloud management.”

SoftLayer’s unique CloudLayer® services allow users to seamlessly integrate virtual and dedicated computing resources, creating a hybrid environment that delivers the ultimate in flexibility. With SoftLayer and RightScale, users can achieve the highest levels of efficiency, control and scalability by being able to manage their SoftLayer cloud workloads through a single Customer Portal and API.

“Customers, such as Broken Bulb, are now experiencing the advantages of working with two leading cloud solutions providers,” said Duke Skarda, Chief Technology Officer of SoftLayer. “The combination of SoftLayer and RightScale delivers exactly what companies need to effectively manage large-scale cloud infrastructure.”

For more information, visit

SoftLayer, an IBM Company

SoftLayer, an IBM Company, operates a global cloud infrastructure platform built for Internet scale. With 100,000 devices under management, 13 data centers in the United States, Asia, and Europe and a global footprint of network points of presence, SoftLayer provides Infrastructure-as-a-Service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer’s modular architecture provides unparalleled performance and control, with a full-featured API and sophisticated automation controlling a flexible unified platform that seamlessly spans physical and virtual devices, and a worldwide network for secure, low-latency communications. For more information, please visit

RightScale, Inc.

RightScale cloud management enables organizations to easily deploy and manage business-critical applications across public, private, and hybrid clouds. RightScale provides efficient configuration, monitoring, automation, and governance of cloud computing infrastructure and applications. Since 2006, millions of servers have been launched with the RightScale solution by leading enterprises including the Associated Press, CBS Interactive, Intercontinental Hotels Group, PBS, and Zynga.
RightScale is a registered trademark of RightScale, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.