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SoftLayer, an IBM Company, launches new website and streamlined ordering process

Intuitive design and new functionality improves complete self-service customer experience

Dallas—Mar. 26, 2014

SoftLayer, an IBM Company, unveiled a redesigned website with improved online ordering, bringing customers a more streamlined Web experience for learning about, selecting, and ordering the ideal SoftLayer infrastructure services for their cloud workloads.

With millions of visits per month, www.softlayer.com plays a significant role in the company’s relationship with its customers. The website is rebuilt from the ground up, featuring improvements including an updated design, simplified organization, and new content. This transforms the online user experience from navigating the website and researching products and services to making a purchase. It makes it easier than ever to see the range of compute, storage, networking, and additional cloud services that SoftLayer offers.

The new website enables customers to easily browse bare metal servers through faceted search, configure these servers more quickly through a consolidated ordering form, save shopping carts, and review, revise, and complete their order with more control,within minutes.

“We’re very excited to present this generation of our website and ordering experience,” said Lance Crosby, CEO of SoftLayer. “Every day a SoftLayer customer builds something in the cloud that the world hasn’t seen before. Creating the Internet’s next big thing is challenging enough. Finding the cloud infrastructure you need and getting it should be easy.”

Today’s release also features updated names and terminology for many SoftLayer services. While the services themselves have not changed, the new language and more intuitive naming conventions will help customers better compare and contrast SoftLayer services with each other and with other services on the market. The updated naming appears on the new website, storefront, and the company’s leading customer portal.

About IBM Cloud Computing

IBM is the global leader in open enterprise cloud enabling secure data and infrastructure integration in the cloud. For more information about cloud offerings from IBM, visit http://www.ibm.com/cloud. Follow us on Twitter @IBMcloud and on our blog at www.thoughtsoncloud.com. Join the conversation #ibmcloud.

About SoftLayer, an IBM Company

SoftLayer, an IBM Company, provides infrastructure as a service (IaaS) to leading-edge customers ranging from Web startups to global enterprises. Products and services include bare metal and virtual servers, networking, private cloud solutions, and more. SoftLayer’s modular architecture provides unparalleled performance and control, with a full-featured API and sophisticated automation controlling a flexible unified platform that seamlessly spans physical and virtual devices, and a worldwide network for secure, low-latency communications. For more information, please visit www.softlayer.com.