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SoftLayer® Provides Infrastructure for Streaming Masters Tournament

Webcast Bumps Network Traffic to over 140% of Normal Rate

DALLAS—Jul. 15, 2010

SoftLayer Technologies®, a leader in highly scalable, on-demand data center services, was the provider of critical data center and network infrastructure used for streaming video of the 2010 Masters Golf Tournament live on the Internet, April 5 through 11. More than 600 SoftLayer servers were deployed for the webcast. The company hit network traffic peaks approaching 170Gbps on Thursday and 190Gbps on Friday of last week. Total network traffic was 40% above normal traffic loads.

"SoftLayer is the ideal infrastructure provider when a Web service of any kind, from content delivery to social media applications, needs to massively scale for a specific period or event," said Ric Moseley, SoftLayer Vice President of Engineering. "With fully automated services, our customers know they can scale to exactly the type and level of resources they need, for as long as they need them. It's a seamless extension of their day- to-day environment—just as reliable and robust."

SoftLayer has more than 26,000 deployed servers in their three geographically diverse data centers, and over 300Gbps of total network capacity. The company is continuously expanding its network capabilities: its total capacity will more than double in the coming weeks, reaching 1,000Gbps with the launch of multiple new network Points of Presence and the addition of several network carriers.

SoftLayer has been the partner of choice for content delivery networks that have webcast many major events that drew large online audiences, including pop icon Michael Jackson's memorial service and the inauguration of President Barack Obama.

About SoftLayer Technologies

Headquartered in Dallas, SoftLayer is the innovation leader in Cloud, Dedicated, and Managed Hosting, and the largest private hosting company in the world. SoftLayer provides cloud, dedicated, and seamlessly integrated computing environments, with world-class data centers in Dallas, Houston, San Jose, Seattle, and Washington D.C., and network Points of Presence nationwide. The company integrates and automates all elements of its platform, empowering enterprises of any size with complete control, security, scalability, and ease-of-management via a leading Customer Portal and Open API. For more information, please visit or call 866.398.7638.