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SoftLayer® to Deliver Keynote Address at Parallels® APAC Summit 2011

CEO Lance Crosby to Discuss Market Trends and Opportunities in IT Hosting Industry

Dallas—Sep. 22, 2011

SoftLayer® Technologies, the innovation leader in Cloud, Dedicated, and Managed hosting, today announced that CEO Lance Crosby will deliver a keynote address at the Parallels APAC Summit 2011, in Sentosa, Singapore, on Friday, September 23, 2011 at 11:45 a.m.

Mr. Crosby will present his views on the state of the IT hosting industry discussing key trends, customer adoption and market growth opportunities. He will also outline different strategies for capturing market share based on SoftLayer’s ability to innovate and automate data center services around customer pain points. In addition, Mr. Crosby will provide an update on the company’s expansion into Asia as well as the successful merger of SoftLayer and The Planet®, which created the largest privately-held hosting company in the world.

“Participating at the Parallels APAC Summit gives us a great opportunity to share ideas and best practices with other leaders in our industry,” said Mr. Crosby. “As our industry continues to evolve and rapidly change IT hosting providers must find new ways to adapt and add value. As we move into Asia the opportunity and market demand has never been greater to truly deliver on the promise of cloud computing for businesses and consumers alike."

SoftLayer is aggressively expanding in Asia, opening its first data center and network Points of Presence (PoPs) in Singapore, Tokyo, and Hong Kong. Beginning Sept. 23, customers can pre-order services in the new data center, to be deployed when the data center and PoPs officially open for operations on Oct. 3.

“SoftLayer built their data center services business from the ground up with the keen understanding that automating their systems and services are the keys to driving costs down in a price sensitive industry,” said Birger Steen, CEO of Parallels. “We congratulate SoftLayer on their ongoing global build out of their data centers, and look forward to helping our valued partner continue to automate their Cloud infrastructure and other hosted services.”

Mr. Crosby will speak on Friday morning alongside other leaders in the hosting industry. Other events at the conference include:

  • Product and Industry general sessions
  • Exhibition hall featuring the latest products and services from the industry’s top companies
  • Networking events including a cocktail reception, dinner, and team-building activities
  • Real-time access to Parallels developers and executives

For more information about Parallels APAC Summit 2011 visit

About Parallels APAC Summit

The Parallels APAC Summit in Singapore, is the only place in Asia to gain exclusive and comprehensive insight into the lucrative business opportunities with SMBs in 2011, and for years to come. This is the premier conference for service providers—hosters, communications service providers (CSPs), value-added resellers (VARs), software vendors (ISVs), even web designers—looking to rapidly and profitably deliver the widest range of integrated, easy-to-use Cloud services that small businesses are eager to acquire.

SoftLayer, an IBM Company

SoftLayer, an IBM Company, operates a global cloud infrastructure platform built for Internet scale. With 100,000 devices under management, 13 data centers in the United States, Asia, and Europe and a global footprint of network points of presence, SoftLayer provides Infrastructure-as-a-Service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer’s modular architecture provides unparalleled performance and control, with a full-featured API and sophisticated automation controlling a flexible unified platform that seamlessly spans physical and virtual devices, and a worldwide network for secure, low-latency communications. For more information, please visit