Press Release

SoftLayer® is a Finalist for the 2010 Red Herring 100 North America Award

DALLAS—June 16, 2010—SoftLayer Technologies®, the innovative on-demand data center services provider, announced today it has been selected as a Finalist for Red Herring's North America 100 award, a prestigious list honoring the year’s most promising private technology ventures from the world North American business region.

The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across North America. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.

This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the "buzz" and make the list an invaluable instrument for discovering and advocating the greatest business opportunities in the industry.

"This year was especially difficult," said Alex Vieux, publisher and CEO of Red Herring. "Despite the global economic situation, there were many great companies producing really innovative and amazing products that we had a difficult time narrowing the pool and selecting the finalists. SoftLayer shows great promise therefore deserves to be among the Finalists. Now we're faced with the difficult task of selecting the Top 100 winners of Red Herring North America award. We know that this year's crop will grow into some amazing companies that are sure to go far."

"We're excited to be selected as a Finalist for this award," said Lance Crosby, SoftLayer Chief Executive Officer. "Our commitment to innovation continues to drive the development of our products and services; being recognized for this commitment is truly an honor."

Finalists for the 2010 edition of the Red Herring 100 North America award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the several months leading up to the announcement, hundreds of companies in the telecommunications, security, Web 2.0, software, hardware, biotech, and clean tech industries sent in their submissions to qualify for the award.

The Finalists are invited to present their winning strategies at the Red Herring North America Conference in San Diego, June 22-24, 2010. The Top 100 winners will be announced at a special awards ceremony on June 24 at the event.

About SoftLayer Technologies

Headquartered in Dallas, SoftLayer is the innovation leader in Cloud, Dedicated, and Managed Hosting, and the largest private hosting company in the world. SoftLayer provides cloud, dedicated, and seamlessly integrated computing environments, with world-class data centers in Dallas, Houston, San Jose, Seattle, and Washington D.C., and network Points of Presence nationwide. The company integrates and automates all elements of its platform, empowering enterprises of any size with complete control, security, scalability, and ease-of-management via a leading Customer Portal and Open API. For more information, please visit www.softlayer.com or call 866.398.7638.

Contact:
James McDowell
+1 214 442 0600
press@softlayer.com