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Press Release

SoftLayer® Positioned in the Niche Players Quadrant of the Magic Quadrant for Web Hosting and Cloud Infrastructure Services

Evaluation Based on Completeness of Vision and Ability to Execute

Dallas—January 24, 2011—SoftLayer Technologies®, today announced that it has been listed in the “Niche Players” quadrant in the Gartner “Magic Quadrant for Cloud Infrastructure as a Service and Web Hosting” released December 22, 2010, written by Gartner analysts Lydia Leong and Ted Chamberlain.

“We are pleased to be included in the 2010 Magic Quadrant,” said Lance Crosby, CEO of SoftLayer. “2010 was a great year for SoftLayer. Our merger and integration with The Planet has been a terrific success and I believe that we are moving from strength to strength as a result. I consider being included in the Magic Quadrant provides affirmation of this.”

Each company in the Magic Quadrant was evaluated on its completeness of vision and ability to execute within three use cases: self-managed Infrastructure as a Service (IaaS), lightly managed IaaS hosting, and complex managed hosting. The Gartner Magic Quadrant focuses on the rapidly evolving IaaS model evolving out of the Web hosting industry.

“SoftLayer has a lot in store for this year,” said George Karidis, SoftLayer Chief Strategy Officer. “Our product set is becoming broader and we are embarking upon significant international expansion. Effectively, we are helping to transform how companies do business both here and abroad.”

SoftLayer has consistently built an effective solution through the complete integration of multiple IT environments —both in-house and outsourced—through a common management console and provisioning system. The firm has established a record of innovation and thought leadership that includes multiple industry firsts: a Private Network for managing servers; a fully-featured and integrated portal; and a standards-oriented and fully-featured API. SoftLayer also provided the industry’s first “hybrid” environments, which seamlessly integrate dedicated servers with the company’s family of advanced CloudLayer™ services (including computing, storage, and content delivery).

About the Magic Quadrant

The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About SoftLayer Technologies

Headquartered in Dallas, SoftLayer is the innovation leader in Cloud, Dedicated, and Managed Hosting, and the largest private hosting company in the world. SoftLayer provides cloud, dedicated, and seamlessly integrated computing environments, with world-class data centers in Dallas, Houston, San Jose, Seattle, and Washington D.C., and network Points of Presence nationwide. The company integrates and automates all elements of its platform, empowering enterprises of any size with complete control, security, scalability, and ease-of-management via a leading Customer Portal and Open API. For more information, please visit www.softlayer.com or call 866.398.7638.

Contact:
Mark Quigley
Director - Corporate Communications
+1 214 442 1842
mquigley@softlayer.com