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Press Release

SoftLayer® Takes Stage With Dean Guitars for NAMM JAM

Cosponsors Event Featuring MEGADETH and HELLYEAH

Dallas—January 11, 2011—DALLAS—January 11, 2011—SoftLayer Technologies®, the world’s largest hosting provider, is proud to cosponsor the Dean Guitars 2nd Annual NAMM Jam, Friday, January 14 at the Grove of Anaheim. The exclusive concert will feature legendary rock band MEGADETH and super group HELLYEAH, and be one of the hottest tickets during the 2011 North American Music Merchants (NAMM) Show in Anaheim.

“We are excited to be part of what will be a fantastic night of live entertainment,” said Lance Crosby, CEO of SoftLayer. “It’s a perfect way to kick off a rocking, big year for SoftLayer and our customers.”

“From creation to distribution, the music business—and all entertainment—depends on innovative technologies and having partners that share a similar vision and drive for excellence,” said Elliott Rubinson, owner and CEO of Dean Guitars. “We’re proud to have a technology leader like SoftLayer as part of our biggest event of the year, the Dean Guitars NAMM Jam.”

Multi-platinum artists MEGADETH, led by Dean’s most prolific endorsed artist Dave Mustaine, are in the midst of the most successful run of their career and recently nominated for a Grammy Award. The collective powerhouse known as HELLYEAH features the musical artistry of Chad Grey and Greg Tribbett of Mudvayne and legendary Pantera drummer Vinnie Paul (endorsed by ddrum, Dean's drum company).

The 2nd Annual Dean Guitars NAMM Jam will also feature performances by some of the most influential guitarists in the business including Michael Schenker, the legendary Leslie West of Mountain, and Michael Angelo Batio (voted world’s #1 shredder by a Guitar World Magazine readers poll).

The evening’s festivities will be hosted by Sirius XM Radio personality and MTV Headbanger’s Ball host Jose Mangin, and will be topped off by the Coffin Case Fashion Show.

About SoftLayer Technologies

Headquartered in Dallas, SoftLayer is the innovation leader in Cloud, Dedicated, and Managed Hosting, and the largest private hosting company in the world. SoftLayer provides cloud, dedicated, and seamlessly integrated computing environments, with world-class data centers in Dallas, Houston, San Jose, Seattle, and Washington D.C., and network Points of Presence nationwide. The company integrates and automates all elements of its platform, empowering enterprises of any size with complete control, security, scalability, and ease-of-management via a leading Customer Portal and Open API. For more information, please visit or call 866.398.7638.

About Dean Guitars

Dean Guitars is committed to producing the finest guitars in the world. Dean electric and acoustic guitars, basses and other musical instruments are made following the highest standards in the industry. Based in Tampa, FL, the Dean USA Custom Factory is one of the best in the business. We have a guitar for everyone, for every budget, from beginners to world-famous rock stars. In 2010, Dean Guitars signed an exclusive endorsement deal with celebrity rocker Bret Michaels to create his first ever signature guitar line. For more information, please visit

About NAMM

NAMM, the National Association of Music Merchants (NAMM),commonly called NAMM in reference to the organization's popular NAMM trade shows, is the not-for-profit association that unifies, leads and strengthens the $17 billion global music products industry. This association serves as a hub for people wanting to seek out the innovations in musical products, recording technology, sound and lighting—everything you need to enhance and grow your business, presentation or event! Founded more than a century ago, NAMM proudly represents a worldwide community of people who are passionate about what they do and provides them with the tools, learning and business environment they need to do it.

Mark Quigley
Director - Corporate Communications
+1 214 442 1842

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