Press Release

SoftLayer Sees Accelerating Growth in Asia Fueled by Demand for High Performance, Scalable Cloud Infrastructure

Leader in Cloud Infrastructure Adds Top Gaming, Digital Marketing and E-Commerce Companies Creating Momentum in New Markets

Singapore—April 22, 2013—Some of today’s hottest tech companies looking to expand their reach globally are relying on SoftLayer’s cloud infrastructure to break into new markets. Companies such as Distil Networks, Tiket.com, Simpli.fi, 6waves, and Beijing Elex are leveraging SoftLayer’s Asian footprint to build out their customer base in the Asia-Pacific region.

These companies run the gamut from next generation e-commerce to interactive marketers and game developers who require high performance cloud infrastructure to build and scale the next leading application or game. SoftLayer’s Singapore data center provides them with exceptional speed and performance through SoftLayer’s network, enabling customers to deliver their application or game to users across the region with extremely low latency.

SoftLayer established its Asian presence in September 2011, opening a data center in Singapore and concurrently extending its private network across the continent with network points-of-presence (PoPs) in Singapore, Tokyo, and Hong Kong. The private network provides customers with high-capacity connections across SoftLayer’s global footprint.

For Tiket.com, an online booking agency for hotels, movies, concerts, and movies, SoftLayer’s infrastructure enabled the company to sell out tickets within two minutes for Japanese rock band L'arc~en~Ciel, who were touring in the region. The portal continues to scale and gain momentum as more users turn to Tiket for booking their entertainment.

“After enabling SoftLayer technology we thought our first sale was big, but then we sold 5,000 Big Bang concert tickets in 15 minutes, with 15,000 concurrent users at one time,” said Natali Ardianto, Tiket.com’s CTO. “There were only two online ticketing platforms selling the tickets, and our competitor's servers died for four hours.”

US-based Simpli.fi has developed a powerful, real-time marketing platform that offers highly targeted digital advertising. Through bidding, reporting, and optimization using unstructured data instead of pre-packaged audience segments, Simpli.fi delivers improved campaign performance, deeper insights and complete transparency.

“Our partnership with SoftLayer is two-fold,” says Frost Prioleau, CEO of Simpli.fi. “First we gained closer access to one of our fastest growing customer segments in Asia through Singapore. Second, it gives us a high-performance and scalable cloud platform that can easily meet the stringent requirements of a global real-time bidding environment without any glitches or downtime.”

Further demonstrating SoftLayer’s commitment to the Asia-Pacific region, SoftLayer recently appointed industry veteran Daryl Webb as the new general manager for the company’s Asian operations, based in Singapore. With more than 10 years’ experience in the hosting industry in the region and 25 years in the ICT sector, Daryl has joined the team to drive the expansion of SoftLayer’s presence in Asia and to provide strategic support for clients in the market.

“SoftLayer is committed to building our customers’ businesses,” says Webb. “We are seeing huge growth in both cloud-native companies and new cloud adopters in the Asian markets. These customers are taking advantage of our fully automated provisioning and our on demand model. SoftLayer enables their business growth with high performance scalable solutions that match their business requirements.”

SoftLayer, an IBM Company

SoftLayer, an IBM Company, operates a global cloud infrastructure platform built for Internet scale. With 100,000 devices under management, 13 data centers in the United States, Asia, and Europe and a global footprint of network points of presence, SoftLayer provides Infrastructure-as-a-Service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer’s modular architecture provides unparalleled performance and control, with a full-featured API and sophisticated automation controlling a flexible unified platform that seamlessly spans physical and virtual devices, and a worldwide network for secure, low-latency communications. For more information, please visit softlayer.com.

Contact:
Andre Fuochi
Director, Corporate Communications
469.394.7274
afuochi@softlayer.com