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IBM to Open New SoftLayer Data Center in London

Extending SoftLayer Cloud Services Platform to Support Growing European Customer Base

LONDON—Jun. 30, 2014

IBM (NYSE: IBM) today announced that SoftLayer, an IBM Company, will open a data center in London this month. It will be the latest of 15 new data centers that IBM plans to open as part of a $1.2 billion dollar global investmentto strengthen and extend its cloud services in Europe and around the world.

The new facility will provide customers and their end users with SoftLayer services that meet in-country data residency requirements. It will also complement the existing SoftLayer Amsterdam data center and London network Point of Presence (PoP), both launched in 2012, to provide European customers redundancy options within the region.

“We already have a large customer base in London and the region; we’re excited to give those customers a full SoftLayer data center right in their backyard, with all the privacy, security, and control the SoftLayer platform offers,” said Lance Crosby, SoftLayer CEO. “The work these businesses are doing—the solutions and services that they are building in the cloud—is inspiring. Organizations of all sizes are using SoftLayer services to disrupt their industries or even their own operations, creating new business models and applications.”

One such customer is MobFox, the largest and fastest growing mobile advertising platform in Europe. “MobFox has been working with SoftLayer for a couple of years. We currently deliver more than 150 billion impressions per month for clients including Nike, Heineken, EA, eBay, BMW, Netflix, Expedia, and McDonalds,” said Julian Zehetmayr, MobFox CEO. “London is a key location for company like ours, operating in digital advertising space and serving global clients. We are very excited about the option of deploying SoftLayer servers directly here.”

SoftLayer services will provide solutions ideal for businesses based in London and surrounding areas. The region is a key cloud market, with customers using cloud to deploy web-centric workloads or to transform their existing operations. One third of the world’s largest companies are headquartered in London and a majority of the world’s largest financial institutions have operations there. Additionally, London has one of the world’s largest communities for technology startups, incubators, and entrepreneurs.

The London data center will have capacity for more than 15,000 physical servers and will offer the full range of SoftLayer cloud infrastructure services, including bare metal servers, virtual servers, storage and networking. It will seamlessly integrate via the company’s leading private network with all SoftLayer data centers and network PoPs around the world. With these services deployed on demand, and with full remote access and control, customers will be enabled to create their ideal cloud environment—whether it be public, private, dedicated and/or hybrid.

SoftLayer will start taking orders for the London data center in July with a special offer of up to $500.00 USD off new orders in the data center, for a limited time. More details about the discount and updates on the opening of SoftLayer’s new London data center are available at

IBM's Cloud Investment in SoftLayer

SoftLayer became part of the IBM Cloud in July 2013. The SoftLayer infrastructure is now the foundation of IBM’s cloud portfolio—including extensive middleware software and solutions—ensuring businesses have the scalability, transparency, and control they need to deploy IT operations in the cloud. In January, IBM committed to investing $1.2 billion to expand its global cloud operations in all major geographies and financial centers, increasing the reach and capability of a business’ IT operations. The investment will grow SoftLayer’s global cloud footprint to 40 data centers across five continents, and will double SoftLayer cloud capacity.

About IBM Cloud Computing

IBM is the global leader in open enterprise cloud enabling secure data and infrastructure integration in the cloud. For more information about cloud offerings from IBM, visit Follow us on Twitter @IBMcloud and on our blog at Join the conversation #ibmcloud.