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SpotRight (a member of TechStars 2010) answers two critical questions inherent in business/consumer interactions via social media--when millions of conversations are taking place, who should a business pay attention to? And when social media is fragmented across the web, how can a business truly understand individuals engaging with them online? SpotRight answers these questions by looking at communities of conversations and understanding the people involved and how they are connected. By measuring individuals' reach, relevance, and impact within these communities, SpotRight is able to provide businesses with detailed information on who's influencing the conversation and what those influencers actually care about. This data, accessed via an API, enables companies to react faster with more information and--more important--be proactive and execute a strategic social media plan.