Digital Marketing

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To easily process consumer behavior data, serve ads in real time, and deliver Web and mobile sites for custom campaigns, you need an infrastructure provider with power and flexibility.

SoftLayer infrastructure provides the performance, control, and scalability you need to build the perfect environment for digital marketing, advertising, and media applications.

Higher Performance

Maximize performance with on-demand deployment of bare metal servers (with single to quad processors, using four to 16 cores) and virtual servers (with guaranteed 2.0GHz cores and no oversubscription). Provision exactly what you need, including RAM, OS, storage, network, and more. Our cloud servers meet your most rigorous demands for ad serving, content streaming, and anything else you can dream up.

Better Scalability

SoftLayer servers and services are available in real-time via our portal or API. Get automated deployment of virtual servers, bare metal servers, firewalls, load balancers, and more, whenever you need them. When a client requests a new ad campaign or you need to scale at the last minute, your SoftLayer environment can be ready to handle the additional workload quickly. All services are billed by the hour or by the month with no long-term contracts for flexible paying-as-you-go.

Exceptional Network Performance

Our unique multi-layer network architecture seamlessly integrates distinct public, private, and data out-of-band management connectivity. Our public network provides more than 2,000Gbps of bandwidth and offers unmetered inbound traffic ensuring fast and easy data transmission to users around the world. Our private network connects all SoftLayer data centers and points of presence for true global availability and secure out-of-band management.

Total Flexibility & Control

Enjoy complete freedom to choose the technology that best fits your needs. Deploy a bare metal server, and if your application needs change, use our Flex Images technology to image it and redeploy on a virtual server (or vice versa). Control it all via our robust API, Command Line Interface, easy-to-use portal, or mobile apps for iOS, Android, or Windows Phone.

SoftLayer Cloud Solutions at Work

To see how digital marketing companies are using SoftLayer’s cloud platform to succeed, check out the following customers’ stories:

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Create Your Own Digital Marketing Solution

No two digital marketing infrastructure solutions are the same. SoftLayer allows you to design (and only pay for) the infrastructure your that solution requires. Here are some of the typical components you’ll find in many digital marketing infrastructure solutions.

Load Balancing

Increase application or site availability and performance by distributing traffic across local or globally diverse resources.

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Database Servers

Customize bare metal servers’ RAM and CPU configurations for optimal I/O speeds for specific database applications.

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Application Servers

Power applications with robust physical dedicated servers for fast response times.

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Web Servers

Scale virtual cloud servers on-demand to meet site load requirements during traffic spikes.

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Object Storage

Tag, store, and find data in a robust, infinitely scalable object storage solution with built-in search and CDN integration.

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Content Delivery Network

Put content on 24 nodes throughout the cloud, keeping it closer to end users to minimize the distance the data has to travel.

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Hardware Firewall

Protect servers from malicious activity with enterprise-grade firewalls provisioned on demand.

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Customize bare metal servers’ RAM and CPU configurations for optimal I/O speeds for specific database applications.

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Considering a move to cloud resources?

Calculate how much you can save compared with on-premises IT.

The benefits of cloud computing extend beyond the technology benefits of scalability, flexibility, and performance. Compare the costs of an on-premises IT environment with equivalent resources on the SoftLayer platform to calculate the capex and opex savings of our cloud resources.

Calculate Cloud Costs