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Press Release

SoftLayer Launches Digital Media Transcoding Service

New Resource Helps Customers Improve and Extend Content Distribution

Dallas—September 29, 2008—SoftLayer Technologies, the on-demand data center service provider, is now offering a powerful but easy to use digital media file transcoding service. The service enables customers to convert their audio or video assets into formats optimized for the vast array of content delivery methods currently in use—from high definition to web to mobile. This effectively helps them extend their content’s use and reach. The service is free to use for all customers, and fully automated and accessible through SoftLayer’s proprietary customer portal.

"All of our customers are dealing with delivering rich media content, whether they are publishing the content for download or just incorporating it into their end-user’s online experience," said Nathan Day, SoftLayer’s Chief Technology Officer. "This new service not only broadens their content’s compatibility, it makes their content easier to deliver. And along with our other solutions, such as CDNLayer, we’re offering an end-to-end set of content distribution resources to all our customers."

SoftLayer’s transcoding service features a simple drag and drop interface for uploading original media files. The files are uploaded over SoftLayer’s private network—with unlimited bandwidth—to a transcoding server farm where they are then reformatted to a myriad of other formats and bit rates. Customers can configure and adjust their new files, controlling for:

• Various bandwidth sizes
• Video resolution (including standard definition and high definition)
• Inconsistent color definition
• Distribution on mobile and web formats
• Various screen sizes and aspect ratios;

The service currently supports 120 video codecs and 12 audio codecs, including:

• MPEG-2 and MPEG-4
• MP3, AIFF, MPEG audio, and AAC
• Windows Media 9, Flash Video, and QuickTime

About SoftLayer Technologies

Headquartered in Dallas, SoftLayer is the innovation leader in Cloud, Dedicated, and Managed Hosting, and the largest private hosting company in the world. SoftLayer provides cloud, dedicated, and seamlessly integrated computing environments, with world-class data centers in Dallas, Houston, San Jose, Seattle, and Washington D.C., and network Points of Presence nationwide. The company integrates and automates all elements of its platform, empowering enterprises of any size with complete control, security, scalability, and ease-of-management via a leading Customer Portal and Open API. For more information, please visit www.softlayer.com or call 866.398.7638.

Contact:
Mark Quigley
Director - Corporate Communications
+1 214 442 1842
mquigley@softlayer.com

2008 Press Releases