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Press Release

SoftLayer^® and SendGrid^TM Partner on SoftLayer Email Delivery Service

Provides Highly Scalable Email Delivery for Online Applications and Services

Dallas—June 28, 2011—SoftLayer Technologies, the innovation leader in Cloud, Dedicated, and Managed Hosting, today announced the launch of the SoftLayer Email Delivery Service, powered by SendGrid^™. The highly scalable email relay solution integrates into applications and services, letting SoftLayer customers avoid the time and cost of developing a proprietary solution or licensing a third-party service. It is available in four different pricing levels, including a free package.

"Practically every online application has email built into it in some fashion. So we wanted to provide an email delivery service our customers can easily merge and manage with their entire SoftLayer environment," said Nathan Day, Chief Scientist for SoftLayer. "SendGrid's platform was the ideal foundation for doing just that. Its extensive capabilities, performance, and features dovetail perfectly with our commitment to automation, reliability, and empowerment."

The SoftLayer Email Delivery Service leverages SendGrid's cloud-based architecture and advanced delivery protocols to provide key features and benefits including:

• Exceptional reliability
• On-demand scalability up to millions of emails
• Superior email delivery rates
• Comprehensive real-time analytics

"Application providers want to focus on pursuing their business objectives, not on creating and managing email delivery infrastructure," said Isaac Saldana, President and Co-Founder for SendGrid. "We're proud to partner with SoftLayer to offer that benefit directly to their customer base. As SoftLayer customers ourselves, we know firsthand that being able to integrate and control your whole solution in one place provides enormous efficiency advantages."

SoftLayer Email Delivery Service packages vary based on email volume and features, allowing customers to select the option best suited to their business needs. It can be used with any SoftLayer Dedicated or CloudLayer® Computing environment, and deployed and managed through the company's award-winning Customer Portal and Open API.

About SendGrid

SendGrid’s cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. SendGrid provides reliable delivery, scalability, and real-time analytics along with flexible API’s that make custom integration simple. Customers include Foursquare, Formspring, Gowalla, Plancast, HootSuite, and SlideShare. Founded in 2009 and based in Boulder, Colo., SendGrid is backed by Foundry Group, Highway 12, and several notable angel investors. For more information, please visit www.sendgrid.com.

About SoftLayer Technologies

Headquartered in Dallas, SoftLayer is the innovation leader in Cloud, Dedicated, and Managed Hosting, and the largest private hosting company in the world. SoftLayer provides cloud, dedicated, and seamlessly integrated computing environments, with world-class data centers in Dallas, Houston, San Jose, Seattle, and Washington D.C., and network Points of Presence nationwide. The company integrates and automates all elements of its platform, empowering enterprises of any size with complete control, security, scalability, and ease-of-management via a leading Customer Portal and Open API. For more information, please visit www.softlayer.com or call 866.398.7638.

Contact:
Andre Fuochi
Director, Corporate Communications
469.394.7274
afuochi@softlayer.com

2011 Press Releases